There's a must-read article over at the Washington Monthly called "The Prestige Racket" which beautifully nails a major trend in higher education - raising prices to attract customers. The money quote is the admission by one university president that a college campus is "as a trophy, a symbol" to potential undergraduates. “It’s a sort of token of who they think they are,” he explains.
Could that be the explanation for Harvard's bizarre support of Diane Paulus? Does the new commercialized A.R.T. represent a hip symbol to the university's customers in the same way a new athletic center does, or a pristine lawn? Developing . . .
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